On Friday I posted a room scheme I am putting together our new Bloomsbury Periwinkle print, and I realized in all of the excitement about our site re-launching, I never gave our new season a proper introduction. This year, we re-printed three of our most popular prints in fresh new colorways, like our best-selling Bloomsbury which now comes in Periwinkle!
Being our 5th, this season was particularly special for me. We chose to re-issue our Austin print from our very first collection, the Wimberley from our 3rd, and the Bloomsbury from our previous season. I loved picking prints from different seasons and reimagining them as part of a collection, unified by their new color ways. I love the whole process from concepting the feel of a new collection, choosing the prints and working on the color ways, visiting the factory and staying overnight to oversee printing, and then waiting for the new collection to come into the warehouse packaged and ready for their new homes!
But really, the best part is seeing how these prints that we have worked so hard on actually come together in a space. I designed a room specifically for each of the new prints, and if you have poked around the new Biscuit site at all, you have probably seen some shots from this set up. I am obsessed with this new color way, something about it glows. For me, it is the perfect balance between masculine and feminine, pretty and unexpected with the use of more olivey greens.
I love the way Bloomsbury Periwinkle works in this space- and also can’t wait to showcase it in a totally different vibe. I hope y’all liked seeing these shots from our lookbook- I will make sure to share the other new prints soon! I will be back later this week with more images from the Grace Hall Country Living shoot!